The 7 Vital Facts You Must Know About People to Reduce Hang-Ups and Impress Your Callers...

Vital Fact #1: “ You never get a 2nd chance to make a first impression. ” If you put your callers on hold and they are just beginning a relationship with you, the last impression you want to make is a bad one using SILENCE or RADIO on hold. Psychologically, your are putting yourself at a disadvantage.

Vital Fact #2: Prospects are jaded and skeptical when they first contact you (even though they may be friendly) because of past bad experiences with poorly run businesses. Don't help them justify their skepticism by using SILENCE or RADIO on hold.

Vital Fact #3: By default, first time callers are in a “ fragile ” psychological state about your company and their skepticism is paramount. Similar to fact #2 above, you need to handle your new callers with "kid gloves" and avoid frustration or alienation, which leads to increased hang-ups. Again, SILENCE or RADIO is to be avoided at all costs.

Vital Fact #4: Reduce caller skepticism and you make more money. What you do to neutralize a caller's skepticism can mean the difference between a long-term profitable relationship or getting a door slammed in your face. When callers get that "warm fuzzy" feeling that they are dealing with professionals, their defenses go down, and in turn, you sell more to them, with less effort. Everybody wins.

Vital Fact #5: Callers placed on hold in SILENCE report that hold times seem longer than they actually are. This means that even if they weren't on hold very long, it SEEMS to them as if they were. Perception IS reality. Result: Increased frustration and caller attrition.

Vital Fact #6: If you alienate the prospect, they'll move right down the list of businesses they have in front of them, and your competitors will enjoy the fruits of their business.

This is an ugly scenario and is a HIDDEN COST to a company. Point being, the caller still has a need even after they hang up with you, so they will just go right down the list of competitors who can help solve their problem. Do this with regularity, and you will make yourself poor and your competitors rich. Yuck!

Vital Fact #7: When your competitors gain more market share because callers are migrating from your business to theirs, you go out of business quicker. I'm serious. Again, the more business they have, the stronger their position. The more clients you give away, the weaker your position. Do not contribute to your own business's delinquency. Make sure you use a custom on hold message to keep your callers "sticky" and on the line to increase your sales.

What to do next...

Check out my 16-minute audio report that covers, in more detail, everything you need to know to make the best decision for your organization. You can get it below for a limited time.

New & Free 16-Minute
Audio Report Reveals:

• What is Custom On Hold Messaging? How is it used?
  How much does it cost?
  
  
• 7 "Do's and Don'ts" of Putting Customers / Prospects On Hold
  
  
• How to keep on hold callers from hanging up before you can help them with their needs
  
  
• How to avoid the little legal mistake that can cost you as much as $150,000 in fines (Get the audio report for this point alone)
  
  
• How to use on hold time to sell more of your products and services that your customers don't know about
  
  
• How to impress callers and make your business look more professional and trustworthy, even if you aren't a Fortune 500 company
  
  
• How to avoid common pitfalls when getting custom on hold messaging for your business
  
  
• What to do to get custom on hold messaging for your company without paying a fortune, and, how to avoid being locked into a long-term contract with monthly payments

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