How to Make Money While Placing Your Callers On Hold...

Can you actually make money while placing your callers on hold? Yes, you can!

Here's how:

When you place you callers on hold you will play for them a custom production about your business. Given.

Most companies will discuss who they are, what they do, how long they have been in business, what their website address is, and so on. And that's good. But not great!

I advise companies to also include cross-sells and up-sells for their on hold production. Below is an example of each. Just substitute in your mind your product or service and see how it will apply to your customers.

Cross sells as in, "Hey if you're getting an oil change with us, make sure you ask the technician to check the tread on your tires. Winter's coming and this may be a good time to play it safe with some new skins."

Note: See how we offered a different service / product here that may not have dawned on the customer at this time? But they are already getting the car worked on, so this is a prime time to offer something of value. Moreover, it's in the customer's best interest!

Up sells as in, "If you're getting new tires with us for the upcoming winter season, then you'll also save 30% off by adding the lifetime 'rotation and balance' package." More money for you than if you said nothing at all because you cannot assume they are thinking in those terms. You help them buy more by telling them more.

Note: See how we offered a more robust package on the SAME service / product that may not have dawned on the customer? This not only helps the customer, but it increase the total sale amount which increases profits by X%.

A direct marketing axiom to live by: "The more you tell, the more you sell." Use this in your business communications to increase your profits.

Furthermore, the single biggest mistake you can make as a business is to ASSUME that your customers know all the products and services you sell. They don't! Tell them and tell them every chance you get.

For starters, use your on hold message to do this for your every time they are on hold. You'll be amazed at the profits that can be made by educating your customer.

What to do next...

Check out my 16-minute audio report that covers, in more detail, everything you need to know to make the best decision for your organization. You can get it below for a limited time.

New & Free 16-Minute
Audio Report Reveals:

• What is Custom On Hold Messaging? How is it used?
  How much does it cost?
  
  
• 7 "Do's and Don'ts" of Putting Customers / Prospects On Hold
  
  
• How to keep on hold callers from hanging up before you can help them with their needs
  
  
• How to avoid the little legal mistake that can cost you as much as $150,000 in fines (Get the audio report for this point alone)
  
  
• How to use on hold time to sell more of your products and services that your customers don't know about
  
  
• How to impress callers and make your business look more professional and trustworthy, even if you aren't a Fortune 500 company
  
  
• How to avoid common pitfalls when getting custom on hold messaging for your business
  
  
• What to do to get custom on hold messaging for your company without paying a fortune, and, how to avoid being locked into a long-term contract with monthly payments

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