The Little-Known Legal Mistake You Can Make When Putting Your Customers On Hold, That May Cost You As Much As $150,000 in Fines…And What You Can Do to Avoid It.

WARNING! If you are putting your callers on hold with a RADIO STATION or MUSIC CDs , then you are breaking the law . This is not a joke. Most business owners are not aware of this but here is the proof you need…

On October 17th 2002 , The Better Business Bureau Reported:

“ Businesses that play unlicensed radio and music CD's are subject to a civil suit in federal court. Sanctions against an infringer can include an injunction and “statutory damages” of up to $30,000 for each copyrighted song performed without a license and up to $150,000 each song if the infringement is willful)." 

Please read that again if it didn't hit you like a ton of bricks. Friend, this is a big deal!

And who is Held Responsible for Unlawful Copyright Infringement?

“… The proprietor of the business in which the copyrighted music is performed is liable for any infringement of copyrighted music in his or her place of business. ”

I don't know of many small or medium sized businesses that can weather a legal storm of fines of $30,000 EACH SONG, let alone $150,000 EACH SONG.

In a nutshell, it's just not worth the risk. ASCAP, BMI, & SESAC are the main music licensing agencies in America today, and they regularly call businesses to find out if they are playing RADIO BROADCASTS or MUSIC CDs illicitly.

If they decide to press charges, you are in for a world of hurt. Don't take all your hard work and throw it out because you decided not to comply with the law.

The good news is that you can do something about it that will actually increase your business AND get you into compliance with the law. It's called
“ custom on hold messaging ”, and it's easy to use and affordable…

What to do next...

Check out my 16-minute audio report that covers, in more detail, everything you need to know to make the best decision for your organization. You can get it below for a limited time.

New & Free 16-Minute
Audio Report Reveals:

• What is Custom On Hold Messaging? How is it used?
  How much does it cost?
  
  
• 7 "Do's and Don'ts" of Putting Customers / Prospects On Hold
  
  
• How to keep on hold callers from hanging up before you can help them with their needs
  
  
• How to avoid the little legal mistake that can cost you as much as $150,000 in fines (Get the audio report for this point alone)
  
  
• How to use on hold time to sell more of your products and services that your customers don't know about
  
  
• How to impress callers and make your business look more professional and trustworthy, even if you aren't a Fortune 500 company
  
  
• How to avoid common pitfalls when getting custom on hold messaging for your business
  
  
• What to do to get custom on hold messaging for your company without paying a fortune, and, how to avoid being locked into a long-term contract with monthly payments

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